Must My Aspiring Content Creator Friend Stop Using People for Content?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it feels like a jumpscare.

My best friend of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, there's a constant urge the need to record everything all the time. When we eat out, she says, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but she is aspiring to become one. She makes vlogs about city life, a day in her life, and her work as a stylist. Her content is good, credit where it's due, but I don’t want to be involved. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a surprise: I’ll have no makeup on, making a strange expression or be captured mid-bite. It feels invasive.

Marielle also anticipates that I will to record her at inopportune moments. Often I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I spend helping her make content.

I appreciate that Marielle has supported me with my design career, but I resist our connection to become merely a tally of favours. I don't believe she’s fake or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her channel.

Her directive is, “OK, look happy!” and film me laughing with another. It’s so silly. I need her to understand that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being recorded, edited, or shared for an viewers. I am not a accessory for her online persona.

The Defence: Marielle

I want Beth to see that the content we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a hobby; it's integral to who I am. Producing content and sharing my life online allows me to show my personality and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to make money from your interests. I look up to people on social platforms who execute that aesthetic of informal, self-made film-making.

Creating content is my interpretation of engaging with life: observing the nuances, posting them with an viewership that appreciates the craft behind it. I never intend to make my friend uneasy. Taking her to industry events was my way of offering access, providing her a chance to witness exclusive moments that could benefit her professional path too. That’s not leverage, it’s just being pragmatic.

I’d still take her to these events even if she refused to assist me, but I desire her to see the benefits the content we create together can get us: a foot in the door. I understand not everyone enjoys being on camera, but sometimes spontaneity is what makes content authentic. Being recorded from time to time is part and parcel of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my private videographer, but friends help each other in small ways. My assumption was recording a clip here or there would be fun for Beth. Innovation thrives in partnership, and having my friend around makes endeavors lively and enjoyable. I never force her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.

I value our friendship profoundly and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before filming, and avoiding shots that might make her uncomfortable.

This is not about control, it’s about sharing my world while still respecting hers. Obviously making content is not a replacement for real connection: it’s just part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

There’s nothing more excruciating than having a friend film you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to collaborate with. Given the uncertain future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help every time, even if they have helped previously. If Marielle loves shooting, that doesn't imply everyone around her is content. She must to respect Beth’s personal space.
Ankit, 26

She may enjoy making content and showing off her life online, but it’s not for everybody. It was kind she has assisted her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It sounds like you value each other, so hold on to that and ensure it’s the focus in your relationship. Foster some authentic experiences, where true emotions are stored, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when they're together – she's on the job. Each appears confused as to where the line is. The answer is not found in trying to alter one another, but in each establishing clear boundaries around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Matthew Thomas
Matthew Thomas

Legal tech innovator and former attorney passionate about AI applications in law to streamline workflows and enhance access to justice.